Welcome to The Curious Guide.

We believe every purchase tells a story.

Here, we explore the people, businesses, and values behind the brands we wear, gift, and recommend. From Canadian companies and independent makers to thoughtful retailers, marketplaces, and ethical brands around the world, we're endlessly curious about what makes a business worth supporting.

We don't believe in perfect companies. We believe in asking better questions, celebrating good work, and learning together.

Because curiosity is always a work in progress.

Blog posts

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  • The Sweatshirt That Started It All: Why I've Admired Copious Fashions for Years

    The Sweatshirt That Started It All: Why I've Ad...

    I've admired Copious Fashions for years, and it all started with one beautifully simple heart sweatshirt. Carissa McCaig's thoughtful approach to upcycled design changed the way I think about sustainable...

    The Sweatshirt That Started It All: Why I've Ad...

    I've admired Copious Fashions for years, and it all started with one beautifully simple heart sweatshirt. Carissa McCaig's thoughtful approach to upcycled design changed the way I think about sustainable...

  • The Stories We Accept About Ourselves

    The Stories We Accept About Ourselves

    How many of the stories we believe about ourselves were actually written by someone else? A reflection on music, middle age, and discovering that being chosen isn't the same thing...

    1 comment

    The Stories We Accept About Ourselves

    How many of the stories we believe about ourselves were actually written by someone else? A reflection on music, middle age, and discovering that being chosen isn't the same thing...

    1 comment
  • The Golden Hour Edit — A One-Night Shopping Event in Chatham

    The Golden Hour Edit — A One-Night Shopping Eve...

    The prettiest way to spend an August evening. Come slow down with us at The Golden Hour Edit — a one-night pop-up with three Chatham women-owned businesses, mocktails in hand...

    The Golden Hour Edit — A One-Night Shopping Eve...

    The prettiest way to spend an August evening. Come slow down with us at The Golden Hour Edit — a one-night pop-up with three Chatham women-owned businesses, mocktails in hand...

  • What Makes a Brand Worth Coming Back To

    What Makes a Brand Worth Coming Back To

    Not every brand earns a permanent place in our lives. These are the companies I keep coming back to, from Simons and Pokoloko to tentree and a few local favourites,...

    What Makes a Brand Worth Coming Back To

    Not every brand earns a permanent place in our lives. These are the companies I keep coming back to, from Simons and Pokoloko to tentree and a few local favourites,...

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